Have you ever found that no matter how many fonts you explore, none seem to meet your needs? Perhaps the language support is insufficient, the license fees are too steep for your website's traffic, or you notice that other organizations are using the same typefaces. The solution might be a bespoke typeface.
If there’s one compelling business reason to commission a custom typeface, it’s the opportunity to make your brand and visual identity truly stand out.
What do we mean by this? In the process of designing a visual identity, unique elements are used to represent a product or service that is distinct and unlike any other. When you use a typeface that is exclusively yours, it sends a powerful message to your customers: you’re committed to doing things differently from your competitors. It demonstrates that you value the details and genuinely care about your brand—you’re not just settling for a generic font.
Typography is a cornerstone of communication with users or customers, and different typefaces act like the accent in which your brand's voice is spoken.